Today, magic really did happen at Discover Children’s Story Centre...

Julia Donaldson and Axel Scheffler enjoyed their visit to see Discover’s new and enchanting immersive exhibition A World Inside a Book: Gruffalos, Dragons and Other Creatures that brings 12 of their delightful picture books to life.

They flew on the witch’s broom, visited the Snail and the Whale, found the Gruffalo in the dark wood – and even met The Highway Rat in the wonderful immersive A World Inside a Book: Gruffalos, Dragons and Other Creatures. Entering through a secret porthole they joined local children as they stepped into the magical worlds created from their joyous children’s books.

Discover Children’s Story Centre’s: A World Inside a Book: Gruffalos, Dragons and Other Creatures runs until September 2018 – including a year- long programme of extra Julia and Axel inspired events for 0-3s, film screenings and regular visits from The Gruffalo, Stick Man, Zog and The Highway Rat.

Enter the imaginative world spread out over three floors at Discover – where you will discover innovative new characters and stories, well-loved characters and landscapes to explore… and a world to create your own stories. The jewel in the crown of children’s literature in Stratford London.

Please use this Dropbox link to access photography of Julia and Axel

Supported by: Telford Homes, Macmillan Children’s Books, Scholastic and Magic Light Pictures.
Artwork by Axel Scheffler. Copyright © Julia Donaldson and A. Scheffler Ltd 2017

For further information please contact:
Deborah Goodman at DGPR
+44 (0)20 8959 9980

About Julia Donaldson and Axel Scheffler

The latest book by Julia and Axel is The Ugly Five (published 7th September 2017, Scholastic). Julia Donaldson and Axel Scheffler are the creators of some of the world's best-loved children's books, many of which are considered to be modern classics, from The Gruffalo to Stick Man.

In 1993, Julia and Axel embarked on their acclaimed partnership when a song Julia had written for the BBC – ‘A Squash and a Squeeze’ – was turned into a picture book illustrated by Axel. The duo have gone on to become the UK’s number one picture book pair with titles including The Gruffalo, Room on the Broom, The Snail and the Whale, Stick Man, Zog and Superworm. Six of Julia and Axel’s books have each sold over one million copies in the UK alone and have been awarded Specsavers Platinum Bestseller Awards. The latest books by Julia and Axel are The Ugly Five (published 7th September 2017, Scholastic) and A Treasury of Songs (Macmillan Children’s Books).

Magic Light Pictures has made award-winning animated films of The Gruffalo, The Gruffalo’s Child, Room on the Broom and Stick Man. In 2017, The Highway Rat will be on television at Christmas time. Many of Julia and Axel’s picture books have also been turned into successful stage shows.

Both Julia and Axel enjoy international renown for their work. Julia was the UK Children’s Laureate 2011-13 and honoured with an MBE for services to Literature. Axel’s artwork is exhibited internationally; he has illustrated for many charities, and designed the Royal Mail Christmas stamps in 2012.

Julia Donaldson divides her time between Scotland and West Sussex where she lives with her husband. Axel is from Hamburg, and has lived in the UK since 1984. He lives in London with his family but travels extensively.

For more information visit

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